Fast food is food that is mass produced and can be prepared and sold very quickly. London like every other city in the world has its fair share of fast food outlets. It is part of the culture of every city that all classes in society need to be taken care of and everyone needs to eat. The beauty of fast food restaurants is that they bring hearty and delicious meals to the people at affordable prices. Sometimes the images people like to believe about fast food are of negative ones and the positive aspects of the industry are quickly forgotten. The biggest international fast food chains in the world all have numerous locations in London. The McDonald’s, KFC, Subway, Pizza hut, Burger King, Domino’s Pizza, Dunkin Donuts, Dairy Queen and Papa Johns are all based in the capital city but there are many other types of fast food outlets that are British owned.
This chain of 20 outlets were created by John Vincent and Harry Dimbleby. They create gourmet meals in a box and cover breakfast, Lunch and snacks. There is certainly a healthy feel to this fast food chain. Leon provides the customer information about the dishes, which includes the calorie count, plus whether they are vegan free, or nut free, or dairy free and it they are suitable for those who are pregnant. These healthy meals are affordable and really do attract the modern eating Londoner.
West Cornwall Pasty Company
At the other end of the spectrum from the Leon in terms of healthy eating comes the West Cornwall Pasty Company. In 2014 the company was bought out of administration by the private equity fund Enact, which was led by the ex-England footballer Danny Mills. In January 2017 the company has now been bought out by the Samworth Brothers for several million pounds, resulting in a profit return for the Enact of more than 5 and a half times their original investment. This highlights the massive success the company has had in selling its pasties in the ten London stores. Customers are attracted to the wide varieties on offer which include cheese and onion, steak and stilton, lamb and mint, chicken and chorizo, traditional, plus many others.
Pret a Manger
Although having locations around the world Pret a Manger originated in London in 1986. The stores aim to make sandwiches without preservatives and chemicals that use natural ingredients. The option is to eat in or take away, and the sandwiches are made fresh every day.
Tortilla was opened by American expats Brandon and Jen in 2007 and they have now 20 stores in London plus stores in 14 other locations around the UK. They serve Mexican burritos and tacos, and the idea started when Brandon and Jen could not find any decent Mexican food in the London area. The menu includes meals for breakfast, lunch and dinner, and the aim is to produce delicious, healthy meals at affordable prices. It is clear that London has put its own foot print on fast food eating. This cosmopolitan city is providing fast food outlets to cater for people eating in the 21st century. The stomach, the wallet and the conscience are all being provided for.